I have to give a lot of thumbs up to the points John Scalzi raises in his recent essay on the Amazon-Hachette public negotiation troubles. My favorite quote:
This is where many people decide to opine that the cost of eBooks should reflect the cost of production in some way that allows them to say that whatever price point they prefer is the naturally correct one. This is where I say: You know what, if you’ve ever paid more than twenty cents for a soda at a fast food restaurant, or have ever bought bottled water at a store, then I feel perfectly justified in considering your cost of production position vis a vis publishing as entirely hypocritical. Please stop making the cost of production argument for books and apparently nothing else in your daily consumer life. I think less of you when you do.
It’s one of the things at the heart of digital pricing: the specter of production costs, and the impact these sorts of arguments have on the perceived value of content itself. I won’t for one second pretend there’s not a discussion to be had about the value of content. It’s just that sometimes “lower production costs” winds up as a stand in for “this didn’t cost you anything to make,” which is both not true and tends to overshadow any other discussions.
Favorite sound bite notwithstanding, the biggest reason I’m linking Scalzi’s post when I’ve not really pointed at anything else I’ve seen on these sorts of negotiations is because the essay as a whole actually sounds like an opening for discussion. Just about everything else I see seems to declare that either the publisher or Amazon is Evil and Trying to Screw Us, and by comparison the other party is Totally On Our Side.
Scalzi rather directly makes the point that BOTH Amazon and any given publisher (1) are not evil, but (2) are on their own sides. If you want to have a debate about which position is best for authors and/or readers, I think that’s vitally important. The binary ideology here is a trap, and winds up shutting down real discussion in favor of one spin or another. That in turn retards real progress that helps the people at either end of the production chain, instead of just the corporations in the middle.